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Research papers

Measuring the vitality of a product after its launch

The paper is divided into four parts illustrating problems linked with verifications a Company can be faced with, within the market realities, when it decides to launch/relaunch/modify a product. This verification takes place after the research...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Fausto Falcone, Mario Figini
Company: Nestlé
June 15, 1991
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Citation

Falcone and Figini (1991a, June 15). Measuring the vitality of a product after its launch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-vitality-of-a-product-after-its-launch


Research papers

How to optimize product characteristics using computerized investigation techniques

The purpose of this paper is to illustrate the optimization of the mix for a consumer product in relation to its competitive frame. The paper is divided into different steps that utilize a concrete case to exemplify how the opportunity provided by...

Catalogue: ESOMAR Congress 1989
Authors: Fausto Falcone, Leonardo Jaconelli
Company: Burke, Inc.
September 1, 1989
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Citation

Falcone and Jaconelli (1989a, September 01). How to optimize product characteristics using computerized investigation techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-optimize-product-characteristics-using-computerized-investigation-techniques